Pur water filtration’s new add campaign takes on the bottles water industry. Procter & Gamble launch’s a $45 million campaign to promote the benefits of filtered water just as the bottled water industry begins taking it on the nose.
Tap water said to be a better choice than bottled water due to price, safety, wastefulness and plastic bottles add to landfills. This is one of the first times an ads focus is on water and not the product (water filters).
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